Ada took the lead, showcasing the palette’s expansive range from subtle enhancements to daring, artistic looks.

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We wanted to show how each shade could transform a face and a mood, giving the user the confidence to express their unique beauty.

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The Drama Mama campaign positioned Ada's palette as a must-have item for beauty enthusiasts, sparking excitement and discussion on social media.

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The visuals appealed to a diverse audience, making everyone feel represented and valued in the beauty community.

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